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What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search
It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. People put more weight behind reviews that come from those with similar interests (favorite...
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‘Enhanced’ Local Listings Could Be Even More Important on Mobile
It’s clear that mobile traffic is growing and will soon overtake web visits on most hyperlocal sites. Many sites experiencing mobile growth have prepared by launching mobile versions and apps for their...
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Why Cars Could Be the Next Big Platform for Local Search
Amid praise and criticism of the flatter design of Apple’s newest mobile operating system, the company quietly introduced a potentially transformative feature in iOS7: iOS in the Car. The feature will...
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How Local Sites Can Win the War on Fake Reviews
It’s well known that online reviews are one of the most important drivers of consumer decisions to buy or not buy. It’s no wonder that some businesses managers and marketers go to great lengths to...
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